Are you in the field of real estate? Then you would know what an open house is and that also it is one of the best ways in which you can get people to come in and view a home that is on the market. Sometimes, this type of event can also be carried out so that people or potential buyers can take a tour of a model home that is part of an upcoming housing project.
Either way, if you pull this off very well, you can rest assured that you get your job done and have potential buyers calling you in to purchase. Here are some of the main things that you should think about when planning this.
Advertise Early So That People Know
One of the first things that you need to pay attention to is advertising the event and informing people the dates, the location and everything else that they need to know, so that they can actually come. If you have an open house event and the number of people coming in is a really small one, the event would have failed and you will lose out on a chance to sell the properties or property to the highest and best offer.
When you advertise you can use mediums like word of mouth and also traditional means like posters, billboards and newspaper advertisements. However, it would also be more effective if you can use your website and your social media or other digital communication channels as you would then be reaching a much wider audience.
Arrange for Some Token That People Will Be Delighted With
You can also make this event more successful by letting people know that they have a little surprise to take home with them when they attend the event. For example you can look for cost effective and small real estate gift hamper options that you can give away to maybe the winners of a raffle draw that you have at the event.
This will help you to make sure that you also get in more people to the event. It will also help create a good impression about your real estate agency in the minds of the people who attend and will definitely be a determining factor in building good rapport.
Collect All the Contact Details
You should also make this an opportunity for you to collect all the contact details of the people who attend. Even if they may not buy just then, it will still help you to add them to your database because they are all prospective clients.
You can ask them to drop their business card or contact details at the door when they come in for the event and this will help you contact them later on with any offers and the latest properties that become available in the market. You can actually encourage them to leave their details by mentioning that the raffle draw mentioned above will happen according to the names of the people who have dropped in their details.